How the Internet has Raised the Popularity of Scar Treatment?

As communication has become easier in today’s time, owing to the excessive use of internet and social media applications, such as Instagram, Snapchat, and Facebook, people are exposed to the whole world out there, which has brought in a heightened awareness regarding appearances and aesthetics. This has immensely contributed to the growing demand for cosmetic surgeries and scar treatment products. 

The American Society of Plastic Surgeons reported that in 2017, about 1,790,830 cosmetic surgeries were performed in the U.S., out of which 182,321 were for scar revision. The growing influence of international culture in people’s lives and the need to constantly look good are expected to add to the demand for scar treatment products and technologies. Advancements in the medical field have led to the invention of minimally invasive procedures, such as laser treatments that are highly effective in scar reduction, and that too in the shortest possible time.

A study published by P&S Intelligence estimated that the scar treatment market would grow at a 10.5% CAGR from $19.2 billion in 2017, ultimately generating a revenue of $34.9 billion. Scars are the body’s natural way of replacing and healing broken or damaged skin. They are made of fibrous tissue and may occur due to various reasons, such as injuries, infections, inflammation, and surgeries.

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Scar treatment aims at reducing the prominence of scars on the skin using various methods, including creams, ointments, and even laser treatments. The different types of scars are contracture, post-surgical, keloid and hypertrophic scars, and acne, and stretch marks. In 2017, the largest demand for treatment products was for post-surgical scars. It is further predicted that with the increasing number of surgical procedures in the coming years, the demand for effective post-surgical scar treatment would rise further.

The fastest growing scar treatment market is projected to be Asia-Pacific in the near future. This could be attributed to the importance of flawless skin that is embedded in many Asian cultures, as well as the growing focus on personal wellbeing. In India, as per the World Health Organization, every year, about 1,000,000 people suffer from burns of varying degrees; burns may also lead to scar formation. Factors such as the rising prevalence of skin diseases and even the increasing disposable income are instrumental in driving the demand for scar treatment products and technologies in the region. 

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Increasing Prevalence of Skin Diseases Escalating the U.S. Scar Treatment Market Progress

According to P&S intelligence, the U.S. scar treatment market was valued at $6.3 billion in terms of revenue in 2017 and it is estimated to register a CAGR of 10.4% during the forecast period (2018–2023). The market progress is backed by the increasing prevalence of skin problems, advancements in dermatological device technologies, growing number of road accidents, rise in the volume of surgeries, surging awareness about several scar treatments, and growing spending on personal care.

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Scar treatment simply refers to the treatment of marks appearing on the skin surface after it is damaged. It consists of products used and therapies conducted by cosmetologists, dermatologists, and other skin specialists for either completely removing the scars or making these less visible. Based on the type of treatment, the U.S. scar treatment market is classified into surface, topical, laser, injectable, and surgical categories. Among all, the topical category accounted for 61.2% revenue contribution to the market in 2017.

During the historical period 2013–2017, home-use  was the largest end-user category in the U.S. scar treatment market in 2017 with 36.8% revenue share; this segment also includes hospitals, dermatology clinics, and others.  This was because of higher disposable income, which led to more spending on personal care and increased use of creams, gels and oils for the reduction or removal of scars, owing to their effectiveness.

The growing prevalence of skin diseases is one of the most significant factors backing the growth of the scar treatment market. The prevalence of skin diseases has been growing, owing to excessive exposure to pollution and ultraviolet radiation, which lead to sunburns, hair loss, and reduced skin elasticity. There are several other skin problems, such as burns, acne, post- surgical marks, and stretch marks, that can lead to scar formation. Acne affects the majority of the world population; according to the American Academy of Dermatology (AAD), nearly 85.0% of people in the U.S. had faced acne issues at some point in their lives.

Hence, due to the increasing prevalence of skin issues, primarily because of changing environment, rising pollution, and growing surgeries, the U.S. scar treatment market is expected to grow in the near future. 

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