German Beauty and Personal Care Products Market Will Reach USD 22.7 Billion By 2030

In 2023, the German beauty and personal care products market was valued at around USD 20.6 billion. Projections suggest that by 2030, it is anticipated to grow to USD 22.7 billion, with a compound annual growth rate (CAGR) of 1.3% over the forecast period from 2024 to 2030.

This growth of the market can be credited to the increasing appearance realization, growing elderly populace, growing awareness about natural and chemical-free items, rising occurrence of skin illnesses, and rising personal care expenditure.

In 2023, based on type, the skincare category dominated the German beauty and personal care items industry with a share of 30%, and it is projected to endure being the largest during the projection period. This is primarily ascribed to the increasing millennial populace in the workforce, the growing need for such items from the fashion & entertainment sector, the increasing populace of appearance-conscious customers, and rising interest in self-care items and beauty routines.

Customers can also return and change the items if they do not like them; though, under precise terms & conditions. An extensive variety of items, special rebates on new launches, and cashback on online payment are some of the major services of online channels fuelling the development of this category in the nation.

Moreover, in recent years, e-commerce channels have altered the beauty sector. As of 2022, Germany had 66 million active internet operators, including approximately 88% of the women and 95% of the men in the whole nation. As e-commerce channels offer enormous discounts and a variety of exclusive offers, customers desire to shop online for branded beauty items.

This industry is extremely competitive, with companies spending heavily on research and development to come up with groundbreaking items. Businesses claim numerous of them to be sustainable, organic, and natural, to surge their usage at both online platforms and brick-and mortar stores. The majority of such launches have been an outcome of the gaining of small and developing businesses by those having been in operation for centuries.

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Increasing Incidence of Skin Diseases Fueling Sales of Beauty Devices in U.S.

Due to the rising prevalence of hair loss and various skin diseases such as atopic dermatitis, psoriasis, and acne, the demand for beauty devices is rising sharply in the U.S. Acne is the most highly prevalent dermatological disease in the country. It is caused due to the clogging of hair follicles by dirt, dead skin cells, and sebum. As per the American Academy of Dermatology (AAD), around 85% of Americans are diagnosed with acne at some point in their lives.

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Besides the aforementioned factor, the surging population of geriatric people and the increasing public awareness about skin diseases and personal care are also pushing up the sales of beauty devices in the U.S. People are nowadays more than willing to spend heavily on personal care devices and products such as beauty devices. Additionally, the soaring healthcare expenditure and the rising appearance consciousness among the people living in the country are also contributing toward the mushrooming sales of beauty devices.

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Because of beauty devices, it is possible to easily perform the body treatment procedures and facial therapies offered at spas and salons at homes. Moreover, the sales of at-home devices are rising sharply, because of their high portability and availability in various ergonomic designs. One of the biggest trends currently witnessed in the U.S. beauty devices market is the advent of innovative and technologically advanced beauty devices in the country.

Hence, it is quite clear that the demand for beauty devices will soar in the U.S. in the future years, mainly because of the rising incidence of various skin problems and the growing public awareness about skin treatment procedures and beauty devices in the country.

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