In 2023, the German beauty and personal care products market was valued at around USD 20.6 billion. Projections suggest that by 2030, it is anticipated to grow to USD 22.7 billion, with a compound annual growth rate (CAGR) of 1.3% over the forecast period from 2024 to 2030.
This growth of the market can be credited to the increasing appearance realization, growing elderly populace, growing awareness about natural and chemical-free items, rising occurrence of skin illnesses, and rising personal care expenditure.
In 2023, based on type, the skincare category dominated the German beauty and personal care items industry with a share of 30%, and it is projected to endure being the largest during the projection period. This is primarily ascribed to the increasing millennial populace in the workforce, the growing need for such items from the fashion & entertainment sector, the increasing populace of appearance-conscious customers, and rising interest in self-care items and beauty routines.
Customers can also return and change the items if they do not like them; though, under precise terms & conditions. An extensive variety of items, special rebates on new launches, and cashback on online payment are some of the major services of online channels fuelling the development of this category in the nation.
Moreover, in recent years, e-commerce channels have altered the beauty sector. As of 2022, Germany had 66 million active internet operators, including approximately 88% of the women and 95% of the men in the whole nation. As e-commerce channels offer enormous discounts and a variety of exclusive offers, customers desire to shop online for branded beauty items.
This industry is extremely competitive, with companies spending heavily on research and development to come up with groundbreaking items. Businesses claim numerous of them to be sustainable, organic, and natural, to surge their usage at both online platforms and brick-and mortar stores. The majority of such launches have been an outcome of the gaining of small and developing businesses by those having been in operation for centuries.
