The U.A.E. fragrance market revenue stood at $720.2 million in 2020 and it is predicted to demonstrate a CAGR of 8.3% from 2020 to 2030 (forecast period). The market is being driven by the soaring investments being made in marketing and advertising initiatives, particularly on digital channels, increasing disposable income of people, surging consciousness of people toward grooming, and burgeoning requirement for natural, environment-friendly, and custom-made perfumes across the region.
The growing public awareness about the necessity of grooming is a major growth driver of the U.A.E. fragrance market. Fragrances improve self-esteem and positively impact the overall personality of people. Moreover, fragrances also help in improving personal hygiene. Besides, the surging digital marketing activities are also propelling the advancement of the U.A.E. fragrance market. Many fragrance producing organizations are turning to digital marketing for gaining relevant information, growing their operations, raising brand awareness, better engaging with customers via social listening, and increasing customer loyalty.
Moreover, people prefer to shop online, as these platforms provide a wide range of products, great discounts, and the convenience of avoiding store visits for shopping. Owing to these benefits, many popular fragrance producing companies are targeting customers via digital marketing channels. Depending on consumer group, the U.A.E. fragrance market is categorized into unisex, women, and men. Out of these, the unisex category dominated the market in 2020. This was because of the huge requirement for unisex fragrances, on account of the fact that they can be worn by both women and men.
