Surging Disposable Income of People Driving Saudi Arabian Fragrance Market

The Saudi Arabian fragrance market reached a revenue of $1,738.5 million in 2020, and it is predicted to exhibit a CAGR of 8.2% from 2020 to 2030 (forecast period). According to the forecast of the market research company, P&S Intelligence, the market will attain a value of $3,810.5 million by 2030. The market is being driven by the increasing consciousness of people toward personal grooming, surging number of gym-goers, growing research and development (R&D) expenditure, soaring disposable income of people, and rising digital marketing activities in the country. 

Saudi Arabia Fragrance Market Outlook

As per the Census and Economic Information Center (CEIC) data, the gross national disposable income in Saudi Arabia surged from $617,848.7 in 2016 to $658,493.5 in 2017. Additionally, as per the observations of the Saudi Arabian Monetary Agency, consumer spending increased from $80,067.9 million in the fourth quarter of 2020 to $83,916.1 million in the first quarter of 2021. The rising income of people is positively impacting the demand for premium fragrances in the country. Another major Saudi Arabian fragrance market growth driver is the soaring number of gym-goers in the country. 

Some of the major players operating in the Saudi Arabian fragrance market, such as Elizabeth Arden Inc., Arabian Oud, The Procter & Gamble Company, L'Oréal S.A., Avon Products Inc., Calvin Klein Inc., Symrise AG, Unilever Group, and The Estée Lauder Companies Inc., are focusing on partnerships in order to expand their customer pool. For example, Al Malki Group entered into a partnership with Estée Lauder Companies Inc. in January 2021 to get the exclusive rights to sell Tom Ford, Clinique, and Estée Lauder products at various stores in the country.

Hence, the sales of fragrances will shoot up in Saudi Arabia in the forthcoming years, mainly because of the rising consciousness of people toward looks, appearance, and personal grooming, soaring number of gym-goers, and surging disposable income of people in the country.

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Surging Disposable Income of People Driving U.A.E. Fragrance Market Growth

The U.A.E. fragrance market revenue stood at $720.2 million in 2020 and it is predicted to demonstrate a CAGR of 8.3% from 2020 to 2030 (forecast period). The market is being driven by the soaring investments being made in marketing and advertising initiatives, particularly on digital channels, increasing disposable income of people, surging consciousness of people toward grooming, and burgeoning requirement for natural, environment-friendly, and custom-made perfumes across the region. 

The growing public awareness about the necessity of grooming is a major growth driver of the U.A.E. fragrance market. Fragrances improve self-esteem and positively impact the overall personality of people. Moreover, fragrances also help in improving personal hygiene. Besides, the surging digital marketing activities are also propelling the advancement of the U.A.E. fragrance market. Many fragrance producing organizations are turning to digital marketing for gaining relevant information, growing their operations, raising brand awareness, better engaging with customers via social listening, and increasing customer loyalty. 

Moreover, people prefer to shop online, as these platforms provide a wide range of products, great discounts, and the convenience of avoiding store visits for shopping. Owing to these benefits, many popular fragrance producing companies are targeting customers via digital marketing channels. Depending on consumer group, the U.A.E. fragrance market is categorized into unisex, women, and men. Out of these, the unisex category dominated the market in 2020. This was because of the huge requirement for unisex fragrances, on account of the fact that they can be worn by both women and men. 

This is attributed to the rising brand awareness among millennials and the surging expenditure on luxury products in the country. Abu Dhabi and Dubai are currently dominating the U.A.E. fragrance market. This is because these cities are witnessing the large-scale utilization of fragrance and cosmetic products, on account of the presence of a highly cosmopolitan population and greater per capita income of people than the individuals residing in other cities. One of the major trends currently being witnessed in the industry is the booming popularity of natural-ingredient-based and organic products in the country, owing to the increasing public awareness about the environmental benefits of these products. 

Therefore, the market is set to exhibit explosive growth in the coming years, mainly because of the growing per capita income of people, rising consciousness of residents toward looks, appearance, and personal hygiene, and the surging public awareness about the importance of grooming in the country. 

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