Increasing Consumer Awareness Fueling Organic Personal Care Products Sales

Organic personal care products are primarily derived from natural sources, such as flowers, herbs, leaves, plant roots, essential oils, and barks. The natural components are combined with naturally occurring preservatives, emulsifiers, carrier agents, humectants, and surfactants. These natural ingredients induce anti-oxidation property and offer skin immunity to personal care products, such as skincare, oral care, and hair care products and color cosmetics. Among the various types of products, customers mostly opt for organic skincare products, due to the rising concerns regarding skincare and anti-aging. 

In recent years, the increasing awareness among customers regarding advantages of organic personal care products over synthetic products has supported the progress of the organic personal care products market. Additionally, the surging population of working-class women in emerging economies, such as India, China, and Brazil, will also fuel the consumption of such products in the coming years. According to the World Bank, in 2019, around 22.26% of the female population in India, within the age group of 15–64 years, were a part of the workforce of the country.

According to P&S Intelligence, the APAC organic personal care products market will advance at the highest rate in the foreseeable future. This will be due to the soaring popularity of and concerns regarding hair and skincare products in India and China, and increasing disposable income of the people. Among APAC nations, Japan consumes organic personal care products at a considerable rate, due to the aging population that requires cosmetics in large quantities. 

Thus, the surging customer awareness about organic products and the booming women workforce will augment the usage of organic personal care products in the coming years.  

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