The rising penetration of mobile devices, burgeoning demand for low-cost mobile services, mounting need for high-speed internet connectivity, and soaring demand for improved video, voice, and mobile internet will propel the mobile virtual network operator (MVNO) market at a CAGR of 7.1% during the forecast period (2021–2031). The market was valued at $66,582.0 million in 2020 and it is expected to reach $139,663.0 million revenue by 2031.
Additionally, the rapid growth of triple-play services in developing nations also contributes to the market growth, worldwide. One of the major growth drivers of the market is the increasing focus of MVNOs on segment-targeted pricing and innovative distribution strategies. As these operators cater to a wide range of customers, their success is largely determined by value proposition for their target customers, such as migrant workers, tourists, and certain ethnic groups and unique brand positioning.
MNVOs identify potential customers with efficient pricing strategies to expand their customer base and augment their revenue. Moreover, the rapid growth of triple-play services will also supplement the MNVO market growth in the forecast period. These services are a combination of television, broadband internet access, and latency-sensitive telephone services. At present, this concept is successful in North American countries.
Telecom operators in the U.S. are providing triple-play services to offer better value to their customers and increase their customer retention rate. It is being forecasted that in the next few years, these services would be delivered throughout the world through the internet. Thus, the extensive emphasis on offering segment-targeted pricing and advanced distribution strategies and swift development of triple-play services will strengthen the market in the foreseeable future.
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