Rising Road Fatalities Fueling Connected Motorcycle Demand

According to the World Health Organization (WHO), over 1.35 million deaths are caused due to road accidents globally. About 93% of these deaths occur in low-and middle-income countries, even though they only possess around 60% of the world's automobiles. Since a large number of bikers are involved in these accidents, bike manufacturers are being coerced to integrate advanced rider-assistance systems to improve their safety. In an attempt to minimize road accident cases, motorcycle manufacturers and road safety authorities are focusing on connected motorcycles, as these offer enhanced safety features.

Connected Motorcycle Market

Moreover, the surging penetration of sports and luxury bikes in emerging economies, such as India and China, and other nations of Asia-Pacific (APAC) and Latin America, Middle East, and Africa (LAMEA) will result in the progress of the connected motorcycle market during 2020–2030. The increasing adoption of these two-wheelers is due to the rising per capita income and soaring purchasing power of the people in these regions. Besides, the rising integration of artificial intelligence (AI) with the internet of things (IoT) will also amplify the use of connected motorcycles, as these technologies offer increased safety and better strategic management.

According to P&S Intelligence, the APAC connected motorcycle market will witness the fastest growth in the coming years. This can be credited to the surging integration of connected features in the sports and luxury motorcycles being sold in the region. Moreover, the strong presence of motorcycle manufacturers in China and India, owing to the abundant raw materials, cheap labor, constant technological advancements, and relaxed government regulations, will boost the production of connected motorcycles. For instance, 10,020,000 motorcycles were sold in India during Financial Year 2020–2021, many with connected features.

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Thus, the increasing adoption of sports and luxury bikes and growing concerns regarding road accidents and fatalities will boost the integration of connected features in motorcycles in the coming years.